Basic Elements

Typography

valantic's corporate font is Maven Pro. Their use shapes the perception of the brand. Other specified font styles can be used additionally. This enables greater variance and the best possible representation of content in different media.

Corporate font: Maven Pro

For closed and set touchpoints (whitepapers, website, infographics, social media graphics), our visual communication uses Maven Pro by default in all Routes.

Please license the Maven Pro here
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Corporate font: Maven Pro

For closed and set touchpoints (whitepapers, website, infographics, social media graphics), our visual communication uses Maven Pro by default in all Routes.

Please license the Maven Pro here
Prev
Next

Corporate font: Maven Pro

For closed and set touchpoints (whitepapers, website, infographics, social media graphics), our visual communication uses Maven Pro by default in all Routes.

Please license the Maven Pro here
Prev
Next

Corporate font: Maven Pro

For closed and set touchpoints (whitepapers, website, infographics, social media graphics), our visual communication uses Maven Pro by default in all Routes.

Please license the Maven Pro here
Prev
Next

System font: Segoe UI

In open exchange formats such as Microsoft PowerPoint, email and user interfaces, we use Segoe UI in all routes.

Do not use this font for social media postings and other ‘image-like’ designs.

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System font: Segoe UI

In open exchange formats such as Microsoft PowerPoint, email and user interfaces, we use Segoe UI in all routes.

Do not use this font for social media postings and other ‘image-like’ designs.

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Next

System font: Segoe UI

In open exchange formats such as Microsoft PowerPoint, email and user interfaces, we use Segoe UI in all routes.

Do not use this font for social media postings and other ‘image-like’ designs.

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Characteristics

    1. Font color: valantic Black with the design style valantic Gradient
    2. Font styles: Maven Pro Regular/Segoe UI Light
Font Characteristics A

Application principles in general

Corporate Font:

  1. Headline: Maven Pro Regular / valantic Black + valantic Gradient
  2. Teasertext: Maven Pro Regular / valantic Indigo
  3. Subhealines: Maven Pro Regular / valantic Black + valantic Gradient
  4. Copytext: Maven Pro Regular / valantic Black
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Application principles in general

System font:

  1. Headline: Segoe UI Light / valantic Black + valantic Gradient
  2. Highlighttext: Segoe UI Regular/Light / valantic Indigo
  3. Copytext: Segoe UI Regular / valantic Black
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Highlighting options

Maven Pro SemiBold and Indigo are available for highlighting.

Highlighting not permitted options

Not permitted forms of highlighting are:

  • Underlining
  • Letter spacing/Kerning
  • Capital Letters
  • Wrong coloring
  • Italic font styles (as well in headlines)
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Highlighting not permitted options

Not permitted forms of highlighting are:

  • Underlining
  • Letter spacing/Kerning
  • Capital Letters
  • Wrong coloring
  • Italic font styles (as well in headlines)
Prev
Next

Highlighting not permitted options

Not permitted forms of highlighting are:

  • Underlining
  • Letter spacing/Kerning
  • Capital Letters
  • Wrong coloring
  • Italic font styles (as well in headlines)
Prev
Next

Characteristics

    1. Font color: valantic Black
    2. Font styles: Maven Pro Semibold/Segoe UI Semibold
Font Characteristics B

Application principles in general

Corporate Font:

  1. Headline: Maven Pro Semibold / valantic Black
  2. Teasertext: Maven Pro Regular / Vibrant Blue
  3. Subhealines: Maven Pro Regular / Vibrant Blue or valantic Black
  4. Copytext: Maven Pro Regular / valantic Black

 

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Application principles in general

System font:

  1. Headline: Segoe UI Semibold / valantic Black
  2. Highlighttext: Segoe UI Regular / valantic Gradient
  3. Copytext: Segoe UI Regular / valantic Black
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Next

Characteristics

    1. Font color: valantic Gradient
    2. Font styles: Maven Pro Semibold/Segoe UI Semibold
Font Characteristics C

Application principles in general

Corporate Font:

  1. Headline: Maven Pro Semibold / valantic Gradient
  2. Teasertext: Maven Pro Regular / Vibrant Purple
  3. Subhealines: Maven Pro Regular / Vibrant Purple or valantic Black
  4. Copytext: Maven Pro Regular / valantic Black

 

Prev
Next

Application principles in general

System font:

  1. Headline: Segoe UI Semibold / valantic Gradient
  2. Subhealines: Segoe UI Regular / valantic Gradient
  3. Copytext: Segoe UI Regular / valantic Black
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Sylvia Skarbek | Senior Art Designer

Sylvia Skarbek

Senior Art Designer at valantic

  • Corporate Designer
  • Illustration
  • Post Production
  • Creative Ideas
  • Digital Media
  • Print Media
Heike Hunsmann

Heike Hunsmann

Brand Management & Multimedia Content

  • Audio Content
  • Video Content
  • Visual Communication