Imagery

Images are an essential medium for emotionally conveying valantic's services and values. The stylistic principles of the imagery apply to all images with a clear reference to valantic.

Contents

01

Imagery Guidelines

  • Faces and people attract the viewer’s gaze – that’s why we mainly use images that show people.
  • The people depicted represent our target group, our teams or show people in the environment of our target industries.
  • We use portraits as well as snapshots.
  • We show people using our solutions or technologies or the results of these.
  • We always use high-quality images with a natural, warm ambience (light and color).
  • We avoid “flat” motifs and clichés.
  • We prefer images that form an overall harmonious tonality.
  • We pay attention to a diverse and inclusive social image.

A natural effect corresponds to the brand values and conveys accessibility and partnership.

All Images in Database

Image Board

A wide selection of different image motifs is available to you in the valantic image board.

To the image database To the image database

Moadboard of Images Route A

Images of Route A

  • Hero images in Route A always show people.
  • In Route A, these people have a formal business look or wear elegant casual attire.
  • Theme worlds can be: Use of Devices | Meetings | Portraits | Collaboration | Offices | Servers & Data Analysis.
  • Style: Reduced colors, tone in tone, elegant appearance, modern imagery, high quality production.
  • Color mood: blue, violet, pink, gold (natural nuances and impression).

Overview Route A

Moodbaord Images Route B

Images of Route B

  • Hero images in Route B always show people in portraits.
  • In Route B, these people are also professionals, but outside an office if there is no direct thematic or industry connection; ideally the images portray work involving the use of digital technology.
  • Theme worlds can be: Laboratory | Manufacturing | IT Infrastructure | Collaboration – but also Office | Meeting.
  • Style: No manipulations, rather tone in tone, natural light, approachable, personal, friendly, sympathetic, images should have depth.

Overview Route B

Moodboard of Imaes Route C

Images of Route C

  • Hero images in Route C always show people and the images are cropped by the Shape.
  • The people in Route C have a casual look.
  • Theme worlds can be: Agency World | Creative Collaboration | Urbanity | Use of Devices.

Overview Route C

How to use images

How to use images in the different routes

Main images and Header images

The appearance of main images/header images are defined for the respective routes.

  • Route A: Rectangle/Square with rounded corners, overlapping the Guilloche
  • Route B: Circular images, overlapping the Shape in a dynamic Position
  • Route C: The image is cropped by brand Shape (mask)

Images embedded in copy text

Images embedded in text or if more than 1 image is displayed, always have a rectangular or square format, regardless of the route.

Rounded Corners

The corners are minimally rounded, in
Webdesign: 15 px,
Print: 3 mm (relation to A4-A3),
PPT: ca. 4 mm.

Tips for your image search

Maybe you didn’t find an image in our image library (link) that suits your needs and now have to search for one yourself? Here are a few tips to help you find a suitable image that fulfills our technical design requirements:

  • Photos should have a relatively large amount of space surrounding the protagonist(s).
  • An image with centered composition is ideal.
  • Optimally placing an image with a single person is easier than for one with a group.
  • The image should have a blurred, calm background.
  • Warm colors are more appealing.
  • The photo’s background should contrast with the selected Mode – i.e. an image with a light background should be chosen if Dark Mode is being used, and an image with a dark background if Light Mode is being used.

It is easier to find an image that esthetically fits the wavy form at the bottom of the valantic Shape than one that fits the convex curves at the top.

Image Extension

Image extention is achieved with the help of auxiliary lines, which are divided into three horizontally and vertically.

  • Horizontally, the motif should sit within the centre lines.
  • Vertically, the main motif (the head) should be in the upper third.

Tips: Photos with individual people work best – they always work, in all lines.

Route A also works with smaller groups, where the heads sit as horizontally as possible on one level.

Route B requires the pictures to be positioned within the above-mentioned position. Otherwise it can happen that both heads of two people in the circle are cut off.

Route C also works for smaller groups, where the heads are positioned as horizontally as possible on one level.

Imagery Guidelines Image Extension
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Image Extension

Image extention is achieved with the help of auxiliary lines, which are divided into three horizontally and vertically.

  • Horizontally, the motif should sit within the centre lines.
  • Vertically, the main motif (the head) should be in the upper third.

Tips: Photos with individual people work best – they always work, in all lines.

Route A also works with smaller groups, where the heads sit as horizontally as possible on one level.

Route B requires the pictures to be positioned within the above-mentioned position. Otherwise it can happen that both heads of two people in the circle are cut off.

Route C also works for smaller groups, where the heads are positioned as horizontally as possible on one level.

Prev
Next

Image Extension

Image extention is achieved with the help of auxiliary lines, which are divided into three horizontally and vertically.

  • Horizontally, the motif should sit within the centre lines.
  • Vertically, the main motif (the head) should be in the upper third.

Tips: Photos with individual people work best – they always work, in all lines.

Route A also works with smaller groups, where the heads sit as horizontally as possible on one level.

Route B requires the pictures to be positioned within the above-mentioned position. Otherwise it can happen that both heads of two people in the circle are cut off.

Route C also works for smaller groups, where the heads are positioned as horizontally as possible on one level.

Prev
Next
Image Extension PSD Template WordPress Guidelines

Imagery Route A

People

Details & Industries

Imagery Route B

People

Details & Industries

Imagery Route C

People

Details & Industries

Heike Hunsmann

Heike Hunsmann

Brand Management & Multimedia Content

  • Audio Content
  • Video Content
  • Visual Communication
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Sylvia Skarbek | Senior Art Designer

Sylvia Skarbek

Senior Art Designer at valantic

  • Corporate Designer
  • Illustration
  • Post Production
  • Creative Ideas
  • Digital Media
  • Print Media
Email> LinkedIn